How Robyn Exton grew popular lesbian dating application Her

How Robyn Exton grew popular lesbian dating application Her

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Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual females, too little money for advertising suggested she’d head to nightclubs armed with containers of spirits.

” when you look at the start I’d head to nightclubs with a container of sambuca in one single hand, and tequila when you look at the other, and encourage girls to download the application in substitution for a go, ” claims the 29-year-old.

Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing beyond your toilets that are portable out wc paper with leaflets advertising the software.

It was back 2013, and Ms Exton’s cheap, but revolutionary, approach to advertising quickly saw individual figures rise steadily, then traction that is further gaining to good recommendations.

Launched in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, and also to be into the dense for the burgeoning myspace and facebook scene, the Her software now has one or more million feminine users throughout the world.

‘Crazy’

Her was born from Ms Exton’s frustration with current lesbian dating web sites and apps, which she don’t think had been good enough.

She states the marketplace had been dominated by “dating web internet web sites which were initially made for homosexual guys, and tuned red for lesbians”.

Ms Exton had an internal company knowledge with this because at that time she had been employed by a London-based branding agency, where her client made dating platforms. Daha fazla oku “How Robyn Exton grew popular lesbian dating application Her”